The Project of Living × Arper

The Project of Living introduces Arper's long-term vision exploring how we live between work and life, beauty and responsibility. It explores how we want to live—seamlessly, sustainably, and with intention—deepening a holistic sense of responsibility that extends from people and spaces to the natural environment.

We conceived colour gradients as a visual theme to express a fluid, lightweight attitude—rooted in a conscious, sensorial use of materiality. The concept extended seamlessly from the booth design to the graphic system, developed together with Clase BCN.

Maio architects conceived the booth as a sculptural cloud of translucent white fabric, bringing an airy, optimistic sense of lightness, fluidity, and summer. The concept is sustainable: a single material—fabric made from recycled PET bottles—reduces material use, requires no paint, and can be reused again.

Inside the cloud, evocative scenes appeal to the senses. Each collection is set against a colour gradient applied to furniture and objects arranged as a still life, then extended onto a translucent printed layer that mediates between the solid presence of the pieces and the soft immateriality of the white fabrics.