Catifa Carta × Arper

Designed in 2000 by Lievore Altherr Molina, Catifa has become one of Arper’s most iconic collections. In 2024, its shell was re-engineered using PaperShell, a sustainable composite made from wood by-products. The paper shell is also a subtle nod to the original inspiration: a sheet of paper floating in the wind.

For the launch, we worked with Arper to define the new chair, and directed the narrative and artistic vision of the imagery. We also led the art direction of the Milano 2024 wich represents what Arper calls “the Project of Living”, a bigger umbrella of how Arper can meet people’s and the planet’s needs broadly across the company’s initiatives.

The Milano booth, designed by Maio Architects, minimized the architectural footprint through reusable and recyclable elements — large fabric panels for video, a reused reception, and a fully recyclable floor. For the central space we designed an abstract landscape highlighting the life cycle of PaperShell and Arper’s continued commitment to sustainability, surrounded by evocative scenes presenting the new collections.

Each scene represented a distinct moment within the Project of Living, enhanced by custom audiovisuals that explored architecture, nature, and everyday life — art directed in collaboration with Clase Bcn. We also developed a styling concept rooted in sustainable materials, expanded together with Leandro Favaloro, while a café, restaurant, and private meeting room formed the social core of the space.